Pepsi Protest Ad Leads to Social Media Outrage

Pepsi released an advertisement on Wednesday featuring reality personality and top model Kendall Jenner in effort to “project a message of unity peace, and understanding.” Yet in response, social media outrage made it clear that the only thing Pepsi managed to project was an ignorance to the realities of protesting, its purpose, and the obvious… Continue reading Pepsi Protest Ad Leads to Social Media Outrage


PR Pushback on Trump Budget Proposal

    MAKE AMERICA GREAT AGAIN! First order of business: boost systemic oppression through the elimination and defunding of after-school programs that support low-income families. According to the Director of the Office of Budget Management John Mulvaney, President Donald Trump’s proposed budget plans to increase funding for public and private school programs and cut funding… Continue reading PR Pushback on Trump Budget Proposal

Navigating PR: Corporate, Agency, or Non-Profit Public Relations

It wasn’t until I joined the National Association of Black Journalists that I really got to dabble deeper into the world of journalism and public relations than the average Mass Communications 101 course had taken me. While I had learned the importance of multimedia journalism and the importance of writing, the futuristic part of me… Continue reading Navigating PR: Corporate, Agency, or Non-Profit Public Relations

A Comparison in Public Speaking and Public Opinion

Every person today is a camera, voice recorder, videographer and in retrospect, potentially your next PR crisis. However, while technology has made this all possible, it still does not eliminate the possibility of verbal vomit or whatever proper terminology is appropriate to adequately depict the disaster that was Ben Carson’s words in his first remarks… Continue reading A Comparison in Public Speaking and Public Opinion

Managing Stress in a PR World

  It’s no secret that public relations has been categorized as one of the most stressful professions to work in. CNBC marked public relations executives as the 8th most stressful career coming just above a senior corporate executive and a journalist. Despite its fairly broad and flexible nature, public relations is still seen as a… Continue reading Managing Stress in a PR World

Online Content Boosts with PR Tricks

Organizational media tactics such as newsletters, flyers, invitations, and more have become revolutionized with the increase of digital technology. What would be printed historically, now needs to be organized on a content calendar and shared on social media platforms just to be noticed, and presented with engaging timely content to be read. Content marketing is… Continue reading Online Content Boosts with PR Tricks

PR in Higher Education: Making Social Media Work for You

Social media is not magic. I repeat: social media is not magic. No matter what platform is popular, how many platforms are used, or how often content is released social media is only as effective as it is made to be.   I was once taught by a mentor that universities are like little cities;… Continue reading PR in Higher Education: Making Social Media Work for You